Here for you with a new product campaign
Ethias
Ethias
Following the brand campaign launch, Ethias kept the momentum going with a product chapter. Same promise, same tone, new situations. From a car wedged in a narrow alley to a sofa turned swimming pool, the campaign brought Auto, Home and Care+ insurance to life with the same light, human humour that has become unmistakably Ethias.
The Challenge
After establishing the brand platform “We are here for you”, Ethias needed to connect that promise directly to its core products without losing the tone that made the brand campaign land. The product chapter had to feel like a natural extension, not a separate campaign.
Our Approach
We kept the creative logic intact: familiar situations that spiral into absurd, humorous chaos, each one tied to a specific product. A street a little too narrow, a toilet turned ejector seat, teeth taking a hit, a living room flooded like a lagoon. Each scenario made the product benefit immediately clear without ever feeling like a hard sell. The campaign rolled out across radio, 2m² outdoor, Meta and display, running in parallel with the brand campaign’s broader presence on Prestige MOF affichage, tram wraps with De Lijn in Antwerp and STIB in Brussels.