Week van de klant
Ethias
Ethias
Insurance rarely feels personal. Ethias wanted to change that, at least for one week. During the annual Customer Week, they brought their brand promise “We zijn er voor u” off the screen and onto the street, with a hyper-local activation across 10 flagship offices in Belgium.
The Challenge
Ethias wanted to make their neighbourhood concept tangible and low-threshold, not as a sales moment, but as a genuine service to the people living and working nearby. The activation had to feel relevant in both Flanders and Wallonia, while staying true to the local character of each city.
Our Approach
We designed two activations tailored to their region. In Flanders, a Mobile Bike Check offered quick on-the-spot inspections of brakes, tyres and lights. In Wallonia, a Coffee Corner brought a barista to the office doorstep. Brussels got both. The on-site activations were brought to life by Hood & Tell, while AdSomeNoise drove footfall to each location through geo-targeted Meta campaigns with a 1.6km radius around each office, serving location-specific visuals in Dutch and French to CRM segments and local audiences. Each activation had its own assets and was taken offline as soon as it passed, keeping the campaign sharp and relevant throughout the week.
Results
Nearly one million people reached across 10 cities, with 3.5 million impressions and a CPM well below benchmark. Geo-targeted radius audiences were the clear efficiency winner, driving 82% of all impressions. Ten cities, two concepts, one coherent campaign week. Ethias met its neighbours where they were, turning a brand promise into something people could actually feel.